The Holding Space
BRAND IDENTITY, SQUARESPACE DESIGN & DEV
***Please be aware that the layouts of the website may have evolved since our collaboration.
The Holding Space Birth & Wellness Cooperative provides comprehensive healthcare and support for women in our community especially around transitional life events of puberty, childbirth and menopause. The Holding Space provides women's healthcare. We wanted to create a brand identity that is timeless, nurturing and welcoming.
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My mission was simple – to create a welcoming and inclusive brand for this non-profit. I had to find a way for womxn not only know who they are and what The Holding Space does, but to also trust that this cooperative was a safe space.
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My main task during strategy, is to establish clear innovative brand differentiators which appealed to specific female profiles while building out identity systems to support the brand's marketing efforts.
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An identity that is timeless, inclusive and approachable. We chose to incorporate colors that can been seen in the beautiful surroundings of Anacortes, WA. Each color acts as a way to identify services, classes and events. This was a functional decision with the idea that as the cooperative grows, additional colors can be added.
