Client Spotlight : Kate Murphy - course creator
One of my favorite parts about owning a design studio is that I get to connect with and support so many amazing women who are shaking up their industries!
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MEET :KATE MURPHY- SPIRITUAL ENTREPRENEUR
Kate Murphy is a multi-faceted spiritual business women. As an initiated High Priestess and an Intuitive, her passions are on both sides of the spectrum: the intellect of masculine business strategy and the mysticism of divine feminine wisdom. With this knowledge, she has created a number of courses under the The Feminine Code collective which help women thrive in business and in life.
Kate came to me early 2022 before the relaunch of her two courses: The Feminine Code collective and The Feminine business school. She had created this amazing community, built up several businesses and she felt her business had outgrown her branding. We wanted to create a brand that showed her professionalism, extensive experience but also mirror her mysticism.
For this design project, we began with strategy. With a specific target audience, I set out to design an identity which would look and feel just as unique and custom-curated as Kate’s approach to life. We were able to brand every touch point from her website, presentation, social media templates, workbooks and worksheets. With this rebrand, I was able to maintain a custom, cohesive and unified look and feel across all elements.
THE OUTCOME
The brand uses a modern serif font with custom edits. This identity lended itself perfectly to branded merchandise and the web pages I designed. Kate loves gold and green so I wanted those colors to play a big role in the palette. I created a number of visual graphics that create the ethereal mysticism but allows the brand to maintain its professionalism. The end result will support Kate’s current and future course launches by providing a perfectly branded learning experience for her students.
Booking my course creator package will allow you keep focusing your areas of expertise, while I deliver a professionally designed course, custom branded to your specific content and focused on attracting and engaging students, before, during and after enrollment.
