Arch
BRAND IDENTITY, SQUARESPACE DESIGN & DEV
Arch Physical Therapy and Pilates Center is a private practice in Tulsa, Oklahoma. Arch provides one-one care and in some instances duet and trio Pilates classes. Arch provides upscale treatment: 1:1 service, Pilates integrated physical therapy, spa-like environment, gourmet coffee and healthy snacks while you wait, exceptional care. For Arch we wanted to create a brand that reflects the upscale treatment that clients receive. We wanted to make sure the branding was approachable and elegant.
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Angela came to me to create a brand that will help her introduce the use of pilates in her physical therapy practice. She wanted to introduce this specific niche to the midwest.
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I always begin with a strategy that allows me to get crystal clear on the mission, values and target market. With Angela’s broad target audience; I set out to design an identity which would look and feel just as unique and custom-curated as her approach.
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From the jump, I knew I wanted to play with curves, I didn’t want an obvious arch so I included it in the actual logo by customizing the font. The goal was to keep it elegant and approachable.
