Kate Murphy
BRAND IDENTITY, UX/UI DESIGN
Kate’s business is centered around a number of her creative projects that use the energy of the feminine (nature, cycles, the elements, the moon phases, the phases of Venus, astrology, mystic) to teach. Her brand includes The Feminine Code Business School (a business school that connects the feminine and nature to traditional business foundations), The Feminine Code Collective (a monthly mystery school that teaches the "path of the priestess" to women who are interested in learning more about spirituality and their own spiritual power.
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Kate came to me to create a brand identity before her two courses launch. The Feminine Code Collective and The Feminine Code Business School. Kate and I wanted this brand to be Full of Mystery (but not so mysterious & magical that it loses professionalism)
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For this design project, we began with strategy. With a specific target audience; I set out to design an identity which would look and feel just as unique and custom-curated as Kate’s approach to life.
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The brand uses a modern serif font with custom edits. This identity lended itself perfectly to branded merchandise and the web pages I designed. Kate loves gold and green so I wanted those colors to play a big role in the palette. I created a number of visual graphics that create the ethereal mysticism but allows the brand to maintain its professionalism.
