Lupine
BRAND IDENTITY, SHOPIFY
Lupine is a contemporary ceramic studio, inspired by forms seen in everyday life. Lupine is a studio breathing new life in an age-old art. The ceramics are timeless, minimal and thoughtfully designed to feel good and function well.
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The challenge for this project was to convey the contemporary feel of the products and help the business stand apart from the other studios.
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For this project, I took notes on what really stood out to me from the brief. For the identity we wanted something modern and minimal without it being cold and unapproachable. For the ecommerce site, I made sure to apply best practices for a high converting site.
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For this identity, we decided to use black and white for the color palette which would play the perfect backdrop for all the colorful ceramic products.
