Client Spotlight : Wild & Pure- Natural Skincare Brand

Wild and Pure is a natural skincare line that offers a variety of products made from organic and ethically sourced ingredients.

Taking on this challenge of designing this brand identity and Shopify website, I was very excited. In this blog post, I’ll take you through my process of creating Wild and Pure's brand identity and Shopify website, and share some insights into how I brought their vision to life.

The first step in my process was to understand Wild and Pure's brand values and personality. I wanted to create a brand identity that reflected their commitment to natural ingredients and their passion for sustainability. Through a series of collaborative sessions, I developed a brand strategy that would guide all future brand decisions.

Once the brand strategy was finalized, I began working on the visual identity. I started by designing a logo that captured the essence of the brand – natural, pure, and eco-friendly. I then developed a color palette inspired by nature, using shades of green, blue, and white to create a fresh and calming feel.

With the brand identity established, I moved on to designing Wild and Pure's Shopify website. My goal was to create an easy-to-use and visually stunning e-commerce site that showcased the brand's products and mission. incorporated the brand's color palette and typography throughout the site, creating a cohesive brand experience for customers. We also made sure to optimize the site for mobile, ensuring a seamless shopping experience for users on-the-go.

To showcase Wild and Pure's commitment to sustainability, I incorporated eco-friendly packaging options and provided product information about the ingredients and their origins. I also included a blog section, where the Wild and Pure could share their knowledge and expertise in natural skincare and sustainability.

IN CONCLUSION

Creating a brand identity and Shopify website for Wild and Pure was a fulfilling project that allowed ME to create a brand that shares my passion for sustainability and natural ingredients. By understanding the values and goals, I was able to develop a brand identity and website that truly captures the essence of the brand. If you're looking to bring your brand vision to life, I am here to help.