When to Bring on a Brand Designer: Timing is Key

As a business owner, you might find yourself wondering when the right time is to hire a brand designer. Should you wait until your products are ready to launch or jump right in before your business has even taken off? The answer isn't always straightforward, and the timing can vary depending on the type of business you have.

PRODUCT-BASED BUSINESSES

If you run a product-based business, it's recommended to have your manufacturer settled on and prototypes in the works before bringing on a designer. This will give your designer a better understanding of your brand and the experience your audience will have with your product. Rushing the branding and web design process could lead to costly mistakes and a need for a redo down the line.

SERVICE-BASED BUSINESSES

For service-based businesses, you don't necessarily have to wait until your branding and website are ready before starting your business. However, it's crucial to have your services and target audience nailed down before reaching out to a designer. Without this clarity, it can be challenging to create a brand that accurately represents your business and resonates with your ideal clients.

PERSONAL BRANDS

While personal brands might be able to get by with some DIY branding in the beginning, it's essential to invest in a designer for a more custom and timeless look in the long term. However, before hiring a designer, it's crucial to have a clear vision of who you are, who you serve, and where your business is headed.

In conclusion, timing is key when it comes to hiring a brand designer. Be realistic in your timeline, and remember that good branding and web design take time. Have a clear vision of your business and audience before reaching out to a designer to ensure a successful outcome.